NWPC Relaunches Training Programs in 2016

Whether running for the first time, managing a campaign or seeking re-election, NWPC’s new training programs offer comprehensive leadership & campaign training at all levels. 

The NWPC national office has developed new tools that we are ready to share with any chapter which is ready to sponsor an NWPC-certified training. We have more than 25 individual subjects from online fundraising to the importance of your voice and self-confidence; from managing your precious time to attracting that endangered species: the volunteer; from starting early to getting endorsements that are not from just the usual suspects. The subjects are now arranged in five modules – with one module being about as much as we advise you take on for one-day trainings.

Also, we have something new for all members who are designing their training event. We have developed a five part series on “How to Conduct a Successful Training” to help ensure your success!

This includes:

  • Setting Your Caucus Goals (how many attendees, how much to charge, what to offer in subjects covered, who to have as guest speakers, how to reach our NWPC trainers, examples of other agenda’s, etc.)
  • Reaching/Registering Prospective Attendees (announced candidates, incumbents or their staffs, local PAC’s/political directors, women party leaders, former/current campaign managers, women who ought to run even if they will not in 2016, local business leaders, women’s organizations, college campus political science professors, etc.). We have draft flyers and emails you can modify for your own trainings.
  • Funding your training (Finding sponsors, getting in-kind contributions, identifying good prospects for underwriting certain aspects of your budget; preparing your budget, asking for sponsorships, pricing attendance, etc.).
  • The Timeline for producing an NWPC Successful training (starting 45 to 60 days out has proven to be the best way to ensure a great response and successful, well-funded training). Go through our list of 50 plus tasks on our checklist with a team of about eight to 10 committee members and you’ll find the NWPC training less stressful and more meaningful for all.
  • What to say to those tough questioners (“I’ve already been to one training – I don’t need to go to another;” “I haven’t decided whether to run or not;” “I can’t afford it;” “I’m an incumbent; I don’t need more training;” and “I can’t take an entire day off the campaign trail.”

Finally, the NWPC has been conducting successful trainings for more than four decades now and we make it our business to stay up with the trends and offer unique trainings that allow our members lots of new campaign insight you won’t find elsewhere, such as:

  • How to reach women networks, especially for purposes of raising money and getting more women involved in women candidates’ races;
  • How to reach young voters, especially in this upcoming year when a new record turnout of voters aged 18 to 35 will likely determine who wins in many district;
  • The importance of diversity to all of us in all future races – from responding to issues of racism and intolerance to calculating minority population turnout in your district; from recruiting women of color to becoming up-to-date on the issues of many different diversities (disabled, people of color, immigrants, lesbian-gay-bisexual-transsexual, women, etc.);
  • How to respond to gender biases by opposing candidates, endorsing PAC’s, the media, etc.;
    How to appeal to women voters, first and foremost, to get them on your side and by your side as opposed to having to respond to statements like “I’m not voting for you just because you’re a woman.” The NWPC is particularly strong in building relationships amongst women – either as individuals or as organizations.

I. Training the Trainers
NWPC recognizes that the campaign business has become a sophisticated and competitive endeavor and while it is much more costly than just two decades ago, it is constantly changing to reflect what’s working most efficiently to elect women. NWPC now offers a certificated program to train trainers – complete with new standards of interactive teaching that will convert most of our trainings from “talking heads” to “hands-on” campaign exercises that training attendees can use for their own campaigns. The certificated programs assure the trainers we recommend are the best, most up-to-date and reliable in the campaign business and not biased towards one perspective or the selling of one product or service. Most of our certified trainers will go on to train professionally for other organizations which are asking for our certified trainer lists.

II. Campaign Webinars
NWPC has more than 30 campaign subjects that we have whittled down to one to two hour “Webinars” – online trainings you can attend for a minimal fee and learn in-depth information on just one subject.
Our intent is to offer several a month where you will be on the line with candidates from all over the country to learn about subjects you need to understand to win your campaign.

Popular requests to date include: “Making the Pitch in Person, on the Phone, Online, in a Letter, to my Family, to Total Strangers, and to You”; to “How Do I Know I Am Doing Enough, the Right Stuff, or What I Need to Do?” Subjects include: Personal Time Management; Choosing a Consultant; Website Vitals & Update Musts; Going Negative; Campaigning Against Incumbents; Campaigning Against Another Woman; Campaign Budget; Emails versus Snail Mail Solicitations; Your Voice Matters; Understanding Diversity in Your District; Knowing the Campaign Laws; Getting and Keeping Today’s Volunteers (Yes, they are out there); Keeping Your Cool while Under Attack; and much more.

A. Diary of a Frugal Candidate (or Running for the First Time) – We have updated the original “Low Budget Campaigns” to make it a more realistic campaign product for first-time candidates and those in campaigns which have never raised more than $15,000. The major difference is the inclusion of more and better targeting, data-base building, social media and inspiring women to step up and run for these very important, but seldom glorified positions. School board positions, utility boards, community college boards, Tribal councils, union boards and more. This 55 page booklet will provide the basics on how a woman can take the leap and run for her first elected office.

B. The Complete Training Manual for Women Candidates – This is an updated version of our best-selling foundational basic campaign training manual originally completed with funds from the Revson Foundation.

This new updated version explodes with it in addition to more information on data-base building, hiring professionals, image (especially the growing importance of a woman’s voice), including diversity among your targeting efforts, social media: what to do and what not to do, website do’s and don’ts, new ways of handling attacks, responding to sexist or racist comments, and much more. 300 pages with addendums.
Stay tuned! All new NWPC training programs launching in 2016!


For one-day trainings, NWPC has reorganized and updated its arsenal of professionally-reviewed campaign information just in time for the start of 2016. We recommend that if you are contemplating a one-day training, you choose one of the following:

A. Module I: The Campaign Basics
Campaign Plan: Devising the right message to the right target to be delivered at the right time, many times in a variety of ways
(Message, Targeting, Timeline, Voter Contact Plan, and Budget)
How to choose a consultant and/or campaign manager

B. Module II: Confidence & Communicating
Image, Voice & Presence
Time management & Scheduling
Issues & Positioning Against your Opponent
Diversity in Your District
Responding to Attacks & Media Training

C. Module III: Fundraising & Events
Building a Database of Prospective Donors
High Donor Phoning and Making an Ask
Low-donor strategies: Home Meet and Greets, direct mail solicitations
Online fundraising

D. Module IV: Field Organization & Voter Contact
Volunteer recruitment/Keeping campaign volunteers
Doorbelling and Phone Banks
Voter Contact Plan: Brochures, Cable TV, Yard Signs, T-Shirts
Website and Social Media
Getting Out the Vote

About Cathy Allen, VP Education & Training