NWPC Training Programs for 2018

Whether running for the first time, managing a campaign or seeking re-election, NWPC’s new training programs offer comprehensive leadership & campaign training at all levels. 

The NWPC National office has developed new tools for any chapter who is ready to sponsor a NWPC-certified training. We have more than 25 individual subjects from online fundraising to the importance of your voice and self-confidence. The subjects are arranged in five modules. 

We also have something new for all members who are designing their training event. We have developed a five part series on “How to Conduct a Successful Training” to help ensure your success!

This includes:

  • Setting Your Caucus Goals – how many attendees, how much to charge, what subjects to cover, who to have as guest speakers, how to reach NWPC-certified trainers, agendas, etc. 
  • Reaching & Registering Prospective Attendees – candidates, incumbents, staff, local PACs, political directors, party leaders, campaign managers, prospective candidates, business leaders, women’s organizations, professors, etc.
  • Funding Your Training – finding sponsors, getting in-kind contributions, preparing a budget, asking for sponsorships, pricing attendance, etc.
  • The Timeline for Producing a Successful Training – starting 45 to 60 days out has proven to be the best way to ensure a great response and successful, well-funded training. Go through our list of 50+ tasks with a team of about eight to 10 committee members and you’ll find the NWPC training less stressful and more meaningful for all.
  • Answering Tough Questioners – “I’ve already been to one training – I don’t need to go to another,” “I haven’t decided whether to run or not,” “I can’t afford it,” “I’m an incumbent,” “I can’t take an entire day off the campaign trail.”

Finally, the NWPC has been conducting successful trainings for more than four decades now and we make it our business to stay up with the trends and offer unique trainings that allow our members lots of new campaign insight you won’t find elsewhere, such as:

  • How to reach women networks, especially for purposes of raising money and getting more women involved in women candidates’ races
  • How to reach young voters, especially in this upcoming year when a new record turnout of voters aged 18 to 35 will likely determine who wins in many district
  • The importance of diversity to all of us in all future races – from responding to issues of racism and intolerance to calculating minority population turnout in your district, recruiting women of color, and staying up-to-date on the issues of many different diversities (disabled, people of color, immigrants, LGBTQ+, women, etc.).
  • How to respond to gender biases by opposing candidates, endorsing PAC’s, the media, etc.; How to appeal to women voters, first and foremost, to get them on your side and by your side as opposed to having to respond to statements like “I’m not voting for you just because you’re a woman.” The NWPC is particularly strong in building relationships amongst women – either as individuals or as organizations.

Training the Trainers
NWPC recognizes that the campaign business has become a sophisticated and competitive endeavor and while it is much more costly than just two decades ago, it is constantly changing to reflect what’s working most efficiently to elect women. NWPC now offers a certificated program to train trainers – complete with new standards of interactive teaching that will convert most of our trainings from “talking heads” to “hands-on” campaign exercises that training attendees can use for their own campaigns. The certificated programs assure the trainers we recommend are the best, most up-to-date and reliable in the campaign business and not biased towards one perspective or the selling of one product or service. Most of our certified trainers will go on to train professionally for other organizations which are asking for our certified trainer lists.

Campaign Manuals
A. Diary of a Frugal Candidate (or Running for the First Time) – We have updated the original “Low Budget Campaigns” to make it a more realistic campaign product for first-time candidates and those in campaigns which have never raised more than $15,000. The major difference is the inclusion of more and better targeting, data-base building, social media and inspiring women to step up and run for these very important, but seldom glorified positions. School board positions, utility boards, community college boards, Tribal councils, union boards and more. This 55 page booklet will provide the basics on how a woman can take the leap and run for her first elected office.

B. The Complete Training Manual for Women Candidates – This is an updated version of our best-selling foundational basic campaign training manual originally completed with funds from the Revson Foundation.

This new updated version explodes with it in addition to more information on data-base building, hiring professionals, image (especially the growing importance of a woman’s voice), including diversity among your targeting efforts, social media: what to do and what not to do, website do’s and don’ts, new ways of handling attacks, responding to sexist or racist comments, and much more. 300 pages with addendums.


NWPC offers updated, tailored, and professionally-reviewed campaign information. If you are planning a one-day training, choose one of the following modules:

A. Module I: The Campaign Basics

  • Campaign Plan: Devising the right message to the right target to be delivered at the right time, many times in a variety of ways
  • Message, Targeting, Timeline, Voter Contact Plan, and Budget
  • How to choose a consultant and/or campaign manager

B. Module II: Confidence & Communicating

  • Image, Voice & Presence
  • Time management & Scheduling
  • Issues & Positioning Against your Opponent
  • Diversity in Your District
  • Responding to Attacks & Media Training

C. Module III: Fundraising & Events

  • Building a Database of Prospective Donors
  • High Donor Phoning and Making an Ask
  • Low-donor strategies: Home Meet and Greets, and Direct Mail Solicitations
  • Online fundraising

D. Module IV: Field Organization & Voter Contact

  • Volunteer recruitment/Keeping campaign volunteers
  • Doorbelling and Phone Banks
  • Voter Contact Plan: Brochures, Cable TV, Yard Signs, T-Shirts
    Website and Social Media
  • Getting Out the Vote